It Works is a direct sales company founded in 2001 that sells body contouring wraps, personal care products and health foods. Launched by founder Mark Pentecost who, after working for a telemarketing company to earn a little extra cash, was compelled to pursue entrepreneurship and turned It Works into a multimillion-dollar company. The success of their initial product, The Ultimate Body Applicator, started a trend of innovative and popular releases for It Works! And it continues to be their most popular offering. In addition to carving out a niche within the health and direct sales industries, It Works! provides opportunities for its network of Independent Distributors all over the world to supplement their income or dive headlong into entrepreneurship themselves.
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